Ricoh, Zebra, and BarTender Announce Strategic Partnership to Deliver a Comprehensive In-House Label Printing Solution

A Strategic Label Printing Partnership: Combining Three Global Leaders

As supply chains grow more complex, the demand for in-house label printing systems has become a critical business trend. The Ricoh–Zebra–BarTender partnership delivers an end-to-end solution backed by four industry-leading strengths:

• Zebra Printers – globally recognized Auto ID and printing devices, trusted for durability, stability, and performance in demanding industrial environments.
• BarTender Software – a professional platform for label design, printing, and management, continuously updated to comply with global barcode and supply chain standards.
• Ricoh Labels & Ribbons – Japanese-quality consumables that provide sharp, durable printing and superior information retention, even under harsh conditions.
• Ricoh End-to-End Services – expert consultation, system deployment, and technical support to ensure seamless, efficient operation. 

With this partnership, Ricoh strengthens its position as a “one-stop barcode provider”, delivering hardware, software, consumables, and services under one unified solution.

Business Benefits of the Ricoh–Zebra–BarTender Labeling Solution

Enterprises adopting this in-house labeling solution gain measurable advantages:

• 100% Control Over Label Printing – design and print labels on demand, reducing lead times and accelerating response to market changes.
• Regulatory Compliance – ensure labels meet international standards across industries such as food, pharmaceuticals, electronics, and logistics.
• Cost Optimization – reduce printing errors, extend printhead lifespan, lower maintenance costs, and minimize dependency on third-party printing providers.
• Scalable Flexibility – expand label printing capacity seamlessly as business grows without disrupting operations.
• Proven Reliability – powered by three globally trusted brands, ensuring long-term stability and sustainability.

Businesses can contact Ricoh directly for tailored consultation or explore our proactive in-house labeling solutions online.

About Zebra Technologies

Zebra Technologies is a global leader in Auto ID and data management solutions, offering label printers, barcode scanners, mobile computers, and software. Zebra empowers millions of businesses worldwide in manufacturing, logistics, retail, and healthcare.

About Seagull Scientific (BarTender®)

Seagull Scientific is the developer of BarTender® software, a leading solution for label design, printing, and management, trusted in over 150 countries. BarTender enables businesses to improve labeling accuracy, ensure traceability, and enhance supply chain management.